Finding a happy middle ground when using Twitter can be tricky for any business. After all, there is a pretty thin line between success and failure when it comes to business in microblogging. It’s important to recognize that, through careful scrutiny, Twitter can teach very important business lessons. Thinking should always be your first step

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

The evolution of social media demands the repetitional implications of its implementation on and offline. The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand. If your brand is soiled and you’re are looking to give it a facelift, or you’re are looking at boosting your online reputation, here are three …

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

What day is this? Its Valentine’s Day, and I’m doing a post on love. No, I’m not giving tips or telling you about the person I love, but I’m talking social media. I’ve learned a lot about social media in the past year. Here are 10 things I’ve come to love about it. 1. Follow Friday One of the best …

The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

At the end of the day it does not matter whether you are on main street or Wall Street or cruising down easy street, the fact of the matter is with these Occupy Wall Street protests is that there lies a problem – the problem of a burgeoning income gap between executives and employees, a corruption of banking and loans …

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook as the world’s leading social network. It’s no surprise that other social networks such as Google+ are leveraging the concept …

Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running …

There’s no doubt that Facebook is by far the world’s leading social network and no other competitor comes close. Over the years, several new social networks have come up with varied strategies to compete with Facebook. Those who tried to clone Facebook failed miserably. Others which took the anti-Facebook route didn’t fare any better. IMO, Google+ is perhaps the only …

Critics and analysts often love to pit one social media network against the other – be it Facebook vs. Twitter, Facebook vs. Google+, Twitter vs. Google+ or Facebook vs. LinkedIn – we’ve seen nearly all permutations of comparisons over the last couple of years. In fact, the comparisons and the so-called battle between Facebook and LinkedIn has been a well-documented …

The Google+ euphoria finally seems to be settling down. There’s no doubt that Google’s second innings in social media started with a bang – Google+ came, saw and conquered the hearts of people all over the world. Google+ had the wow factor and it hit other social media networks where it hurts the most. However, despite the initial enthusiasm over …

I often say that social media is a powerful monster and with power, comes responsibility. If you use it for constructive means, it pays off. If you don’t get it right, you pay for it. Though it’s hard to believe, social media has been directly or indirectly associated with a large number of incidents related to violence, terrorism and uprisings …