The growing popularity and phenomenal success of social media has opened up a new stream of profession – Social Media Experts. While Social Media Experts have existed all along the history of mankind, their presence in the pre-Facebook and pre-Twitter era was rather subdued. So, how do you become a Social Media Expert? How much do you need to do …

There’s little doubt that Facebook and Twitter are the two most popular social networks worldwide. Of course, some people tend to argue that Twitter is more of a micro-blogging service rather than a social network. IMO, the follower – following relationships in Twitter represents as good an approach for social networking as the friends – fans approach on Facebook.

What’s in a name? – William Shakespeare A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is …

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

You signed up for Twitter for a reason, but with everything else going on, it’s tough to completely focus on building your Twitter presence. I understand. But you’ve got to fight the urge to push Twitter to the back of your priorities if you want to seriously tackle the social space. Want to know what you’re missing out on while …

It’s not enough to simply have a social media presence. You need influence and reach to make sure your message reaches the optimum number of people. But how do you get those things? With a little time and patience, and these 10 things, you could be on your way to building social media clout. . 1. Find evangelists One of …

When it comes to social networking, you may be using Facebook to create deeper business relationships; Twitter for quick communication and news sharing; and LinkdIn for your overall professional networking. But might there be another level of social media linkage that can be well worthy of your time? To that end, here’s a short list of solid social networking sites …

Effective tweets have characteristics that are easy to spot. You’re going to want to take advantage of that and utilize some of the practices that make for popular tweeting if you want to become a reliable tweeter that people can turn to. Here are some Twitter traits that make for effective tweets:

It may not seem like it sometimes, but there are rules to Twitter. They’re largely unwritten, but most people who take Twitter seriously subscribe to them. If you are starting to get unfollowed and don’t know why, chances are you’re committing a Twitter infraction. There are a lot of reasons why you might get unfollowed on Twitter, but here are …

Most companies are not looking for their business challenges to be explained to them; they are looking for a prescription to solve them. Today, numerous online services are all clamoring for consumer attention, all suggesting that solutions are just a click away. Moreover, consumers seem to be increasingly encouraged to use the Internet to meet personal needs: for example, buying products …

Creating a social buzz is important to businesses and entrepreneurs alike these days. There are a vast number of social tools out there to get the job done, but none are more popular than Facebook and Twitter. While the two can boast big numbers of daily users, there are some pretty significant differences in capabilities for each, and knowing which …

Does your blog or website possess the characteristics of a “sleeping giant”? Meaning you’ve poured your all into making it media rich, chocked it full of killer content, and still … you’re just not seeing sufficient signs of a vibrant community? Well, one way you might arouse the ogre in your cyberspace is by programming more interactivity. Create more ways …

Ever get involved in a discussion where, at the very beginning, you’re sure you have a great understanding of the topic, but by the end you doubt your knowledge of the subject? Those conversations aren’t very much fun. If you ever find yourself in a discussion on how corporations should set guidelines for social media use, expect it to happen. …

What’s your T.Q. (i.e., Twitter Quotient)? Are you using Twitter intelligently? And by “intelligently,” I don’t mean are you tweeting Einsteinium equations. I’m wondering if you’re following the path of best practices. If you’re on Twitter, you should be wondering, too. To that end, here are seven guidelines to consider, to learn if the way you’re using Twitter works for …