As a business, getting a large number of targeted audience to “follow you” on Twitter is only half the battle won. There’s an equally important other half to it as well – turning your tweeting buddies into paying customers. It’s a much better proposition for a business to have 100 followers and have a follower to customer churn ratio of …

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal mix of online marketing and traditional marketing techniques. I firmly believe that social media marketing is a blessing in disguise …

Twitter represents the next big marketing revolution in today’s age of growing Internet social phenomena. It’s amongst the most simple and easy to use social networks from an end user perspective. While there is no rocket science involved in using Twitter for personal use, it’s important to understand the social psychology of Twitter Marketing from an online marketer perspective. Social …

Enough has been said about Twitter being a great tool for local branding. You can search followers in your geographical area, connect with them and establish a great local brand. There are thousands of success stories where Twitter has worked wonderfully well as a tool for establishing a brand locally. But creating a global brand is an altogether different ballgame. …

There’s no doubt that social media is here to stay. As an online marketer, the sooner you accept this reality, the better it will be for you and your business. In today’s age of Web 2.0, social media is the preferred marketing channel for many businesses and there are thousands of success stories of how companies of sizes and business …

While it’s well known that Twitter is a great marketing tool for online businesses, not many marketers realize its importance as a medium to bring strong relationship with local media. Twitter is a blessing for small businesses and is heavily armed with a set of powerful tools for local marketing. How can Twitter help you build relationships with local media? …

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks to an altogether new level. …

If you thought that Facebook is just another social network just to connect with friends, play games and/ or kill time – you are wrong. It’s a fantastic tool to grow your business online. No matter what the size of your business is, a Facebook page can boost your online presence and provide a great platform for growth. In fact, …

Facebook’s has undergone a phenomenal transition in the last couple of years. It started off as a college photo sharing site a couple of years ago and is now emerging as a leading online marketing powerhouse. There is no doubt that Facebook is quickly moving up the ladder amongst all online advertising techniques. Most people get frustrated if they see …

Being an early adopter of Twitter, I realized it quickly that it offers immense potential for effective viral marketing virtually free of cost. The essence of viral marketing is to spread the word fast to a large number of people and no other social network (be it Facebook, Myspace or any other) can match Twitter’s speed and effectiveness in getting …

What’s in a name? – William Shakespeare A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is …

LinkedIn, one of the world’s largest business networking sites has released an application ‘LinkedIn for Blackberry’ for RIM’s Blackberry phones that will allow users to stay connected to their professional network while on the move. There’s no doubt whatsoever Blackberry is the leading worldwide business smartphone today, so Blackberry smart phones and LinkedIn are a natural fit as both are …

Back when I was a journalist covering sports in the Southeast US, I’d always get a really wide range of assignments. My favorites, however, were the ones that involved a bunch of different sources in one place. All I had to do was show up and my job was suddenly easier. I was going to them, right where they were. …

Creating a social buzz is important to businesses and entrepreneurs alike these days. There are a vast number of social tools out there to get the job done, but none are more popular than Facebook and Twitter. While the two can boast big numbers of daily users, there are some pretty significant differences in capabilities for each, and knowing which …

Does your blog or website possess the characteristics of a “sleeping giant”? Meaning you’ve poured your all into making it media rich, chocked it full of killer content, and still … you’re just not seeing sufficient signs of a vibrant community? Well, one way you might arouse the ogre in your cyberspace is by programming more interactivity. Create more ways …