Bold colors. Cutting-edge designs. A sense of adventure with a twist of daring! I love the ideas and energy that infuse the world of fashion. These are also the very things that have come to characterize Twitter’s Mollie Ruiz-Hopper, one of the emerging, exciting voices in international style.

Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds? What is social marketing to an advertising agency? How can an advertising agency leverage the best of social media while …

Did you know “Snow White and the Seven Dwarfs” is one of the most successful Fairy Tales ever?  It’s in the List of AFI’s 100 Years 100 Movies and ranks 34. Originally it was written by the German Brothers Grimm. Remember the evil Queen who asks: “Mirror, mirror, on the wall…who’s the fairest of them all?”. The Mirror, pleasing her, …

All businesses and professionals have a stake in how they’re perceived by the public, by their business partners, and by consumers. Overlooking or minimizing the impact of good public relations is tantamount to dying a slow death. Good PR is absolutely essential for your business’s survival. But where can you find cost-effective public relations if you’re a new startup or …

In the past, I’ve written interesting pieces about how Twitter is revolutionizing the PR world and how a business can get the best of both worlds from social media & PR. Press Releases play a vital role in the public relations regime in any business. If you sign up a new customer or enter a new partnership alliance, why not …

Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to close shop, due to major changes in the PR “landscape,” caused by the emergence of social media. Though Mat Wilcox, the founder of Wilcox Group says that it’s a conscious decision and there’s no crisis situation, the announcement has set the alarm bells …

The devastating earthquake in Haiti and Japan, and the BP oil spill had something in common. While the first two were natural disasters, the latter a human error – these grueling incidents showed us the importance of social media as the modern-age tool for managing crisis and emergency response. While a lot has been said about how social media is …

There’s no question that BP has messed up big time – not just with the oil spill but the way its PR team has managed the aftermath of the incident. If you are looking for a social media disaster, the BP oil spill is the perfect example. The company’s brand value has gone for a toss, customers are disgruntled and …

The PR industry is changing for good. Social media networks like Facebook and Twitter have completely redefined the paradigm of public relations. A couple of years back, it would have been hard to imagine a micro-blogging service, all of 140 characters messages and that too not landing directly in your Inbox could be used as an effective means for maintaining …