There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a special event to “reinvent the …

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made me realize that to change is difficult, but not to change can be fatal. None the less, the world’s leading …

Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change – the world’s leading social network is now listing sponsored stories in their recently introduced News Ticker. While it may be a blessing in disguise for advertisers, Facebook users have every reason to be worried if this be the first …

While it’s true that a social network is all about collaboration and sharing, it still needs to comply with the golden rule that states excess of anything is bad. Till date, Facebook has served as a modern age example of how to get sharing right in a social network – just the right amount of information, presented in an easy …

I’ve to admit that I’ve been focused mainly on Facebook and Google+ off-late. For me, it’s a fascinating proposition that Google and Facebook have locked horns in an intense battle of supremacy in the social media world. None the less, while the whole world has been keenly observing each move made by Facebook and Google+, other social networks have gone …

The boundary between social and professional networks has blurred in the last couple of years. On one hand, LinkedIn has introduced several social features and continues to gain momentum as the world’s largest social community of professionals. On the other hand, Facebook is fast emerging as a modern age hiring tool. Though Facebook remains the undisputed king of all social …

It’s been an eventful last couple of weeks for the technology sector. First, Google surprised everybody by gobbling up Motorola. Then, HP made a couple of dramatic announcements to leave the PC business and scrap all its smartphones and tablets. And the big daddy of all tech news came in yesterday when Apple CEO Steve Jobs announced that he’s stepping …

Just days after David Drummond, Google Senior Vice President and Chief Legal Officer published a lengthy rant on the company blog accusing rivals Apple, Microsoft and others of engaging in “a hostile, organized campaign against Android,” the search engine giant announced a deal to acquire Motorola Mobility. In one fell swoop, Google beefed up its patents portfolio and entered into …

While the whole world has been glued to the glamor boys of social media – Google+ and Facebook/Skype, LinkedIn has been busy reshaping the future of online job applications. LinkedIn yesterday launched a Web button that lets job applicants submit their profiles on the networking service’s site to employers that interest them. Though LinkedIn is the world’s largest professional network, …

Facebook is the ‘Big Daddy of All Social Networks’. With more than 750 million users, it is the undisputed king of social networking.  And common sense suggests that since it’s the most popular network around, most users would be extremely satisfied using it. However, in a recently released satisfaction survey of online news, search and social media sites, Facebook garnered …

With the rich getting richer and the poor getting poorer in this lackluster economy, Internet advertisers and marketers are beginning to concentrate their efforts and advertising spending on the wealthy. This must mean all of the online action must be occurring at websites peddling ultra-luxurious goods, such as a sporty Porsche or a diamond-encrusted mobile phone, or some such thing. …

Google’s popular Realtime search feature quietly vanished during the long Fourth of July weekend. Why? The search engine’s two-year deal with Twitter providing it with access to Twitter’s live “firehose” of public tweets expired on June 2. Rather than continue offering pointless trending social media results minus instant tweets from the world’s most popular micro-blogging service, Google removed Realtime search …

Social media professionals have grown accustomed to monitoring online brand conversations using tools, such as Meltwater Buzz. It’s extremely useful to track the online buzz that your particular brand is generating, good and bad. But without integrated social CRM capabilities, it’s difficult to engage directly with the individual people generating the buzz, as a company. Not anymore. Meltwater introduced a …

Is Google Offers a Groupon killer? A few months after Groupon spurned Google’s $6 billion takeover offer, Google is poised to make a big splash in the daily deals pre-paid coupon business. Google Offers, the search engine giant’s answer to Groupon, the king of the growing plethora of deal of the day services, is making headway after less than a …

Twitter is gearing up for an imminent rollout of a new advertising feature that will be more visible to everyday users than ever before. The micro-blogging platform is pushing its growing suite of promoted products to further increase advertising revenue. According to the chatter coming out of this year’s Cannes Lions Festival, an annual global shindig for the communications industry, …