Facebook’s privacy horror stories don’t seem to be coming to an end any time soon. In fact, it’s just went from bad to worse yesterday when a security consultant named Rob Bowes released a file containing a list of more than 170 million Facebook users and the Web address of their profile page on a file-sharing site named ‘Pirate Bay’. …

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I personally believe that billboards, print …

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a business to maximize its reach by gaining maximum number of quality inbound links. So, how do social bookmarking sites work …

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional networking, social media does it …

I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ. As much as I love social media for the innovation and flexibility that it offers, I’m also a huge fanboy of conventional old media techniques. I’ve always maintained that social media is NOT a replacement …

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media site. As a sign of growing popularity of social media, Victoria – the capital city of British Columbia, has also …

Location sensitive apps are the latest buzz amongst social networks. Twitter is the latest social network to join the location-based-apps bandwagon by announcing its “Twitter Places” tool. The new service is aimed at making your tweets location aware. When you tweet with the new ‘Twitter Places’ feature activated, these tweets will show the location from where they have originated. Will …

Diaspora may have started off as a project being developed by a group of four New York University programming students, many believe that it’s about to change the face of social media for good. What’s special about Diaspora and will it live up to all the media hype and attention? Let’s find out. What is Diaspora? Diaspora is privacy-aware, personally …

Last week at its I/O Conference, Google made an announcement about one of its most ambitious and innovative products – Google TV. The company says that the driving force behind this product is that the current television lacks the capability to connect the viewer to the web. Therefore, it seems appropriate that Google chose the tag line TV meets web, …

Not to get all biblical on you or anything, but Twitter is governed by a set of strict commandments. You should probably follow these to avoid feeling the wrath of the unfollow. 1. Thou Shall Devote a Few Minutes Each Day to Twitter This is a hard and fast rule. It’s set in stone, hence it’s a Twitter commandment. In …

Many people ask me for tips on how to promote their business on twitter and specifically on how to increase their twitter followers. Amongst others, I find the #followfriday hash tag as one of the best ways of linking up with interesting people on twitter.

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.

Small businesses traditionally have small advertising budgets. But one of the best ways to compete on a shoestring with the big guys is through social media, and there’s no doubt that YouTube is a giant among them. Considered “the Mecca of viral advertising,” YouTube has over 120 million U.S. viewers. Free to use and upload to, YouTube is an excellent …