2011 was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon 2012 will be a defining year for …

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because Facebook did most things right while others got it wrong? Well, I strongly believe that Facebook’s biggest strength is its’ …

As a kid, I always learnt – If you fail once and then again, don’t give up and try again! Each year hundreds of new social networks are launched. Some try to be a Facebook clone and then end up realizing that it wasn’t a good plan in the first place. Others such as Unthink dare to challenge Facebook and …

Moms know best. They are certified experts on many things, such as knowing with certainty, which doohickeys will poke a kid’s eye out. They also happen to be expert users of social networking. In fact, as I reported previously, women in general now dominate Facebook and Twitter. Moms, as a group of mainstream influencers, are highly sought after by marketers. …

Hangouts are undoubtedly one of the coolest features of Google+. In fact, I always cribbed about none of the social networks offering a free video chat. Facebook partnered with Skype to bring video chat to the world’s leading social network. In my opinion, Google+ went one step further with Hangouts – not only can you do video chats and conferences, …

Some quick facts – Facebook took about 35 months to get 25 million visitors. It took Twitter more than 30 months and it took Myspace more than 20 months to reach the 25 million-user mark. In contrast, Google+ has crossed this landmark in less than 30 days. While critics would be quick to dismiss this as the ‘launch hype’, there’s …

There’s little doubt that Facebook, Twitter and Google+ form the ‘Big Three’ of the social media world. While Facebook and Twitter have been around for a while, Google+ is a recent phenomenon that’s growing at a scorching pace. While I strongly believe that all of these social networks operate mutually exclusively, there’s been no shortage of social media experts and …

Google+ is on a roll. It has raked up nearly 20 million users in no time and continues to grow at an explosive rate. Several people have questioned whether Google+ will kill one or all of Facebook, Twitter and LinkedIn. It is believed that Google+ will soon unveil business pages. I recently did a post on whether Google+ can emerge …

Facebook is the ‘Big Daddy of All Social Networks’. With more than 750 million users, it is the undisputed king of social networking.  And common sense suggests that since it’s the most popular network around, most users would be extremely satisfied using it. However, in a recently released satisfaction survey of online news, search and social media sites, Facebook garnered …

It’s fair to say that Google+ has taken the social media world by storm. Facebook is no longer unchallenged and Google+ holds the potential to emerge as a powerful branding tool for businesses. While I’d refrain from calling it the ‘Facebook Killer’, I have no doubt that Google+ can be quickly evolved into a prime time advertising tool. To say that …

Facebook just keeps getting better and bigger, especially for businesses. A little over a week ago, the world’s leading social network organized a media event to unveil ‘something awesome’.  It unveiled the group chat feature and announced that it now has more than 750 million users. However, the ‘awesome’ announcement was the partnership with Skype – thereby allowing users to …

The whole world waited in anticipation for Facebook’s “something awesome” event on Wednesday. During the event, Mark Zuckerberg confirmed that Facebook now has more than 750 million active users, there by making it the world’s leading social network, and that by some distance. Google+ is a new kid on the block and it remains to be seen whether it can …

Black Hat spammers and malicious cyber criminals have figured out that members of social networking websites are easy marks. The cunning cyber crooks exploit our collective insecurities. We all want to be liked by our social networking friends. So, chances are, quite a few users would automatically click on a legit-looking email notification of new messages or alluring invites. When …

Advertisers and marketers, jittery since the Great Recession, are now more optimistic than ever before about hiking their ad spending. According study conducted by Advertiser Perceptions, advertising spending is poised to exceed even the pre-recession freewheeling spending boom of 2007. For the first time in four-years, major brands have adopted a cheery economic outlook, and plan to increase spending on …

Content marketing: In the marketing world, Content is King and marketers are the kingmakers. It’s fair to say that social media has changed the content marketing landscape for good. Social media sites such as Facebook and Twitter have further empowered the kingmakers to take content marketing to new heights. From a business perspective, content marketing is all about keeping your …