Critics and analysts often love to pit one social media network against the other – be it Facebook vs. Twitter, Facebook vs. Google+, Twitter vs. Google+ or Facebook vs. LinkedIn – we’ve seen nearly all permutations of comparisons over the last couple of years. In fact, the comparisons and the so-called battle between Facebook and LinkedIn has been a well-documented …

The boundary between social and professional networks has blurred in the last couple of years. On one hand, LinkedIn has introduced several social features and continues to gain momentum as the world’s largest social community of professionals. On the other hand, Facebook is fast emerging as a modern age hiring tool. Though Facebook remains the undisputed king of all social …

While the whole world has been glued to the glamor boys of social media – Google+ and Facebook/Skype, LinkedIn has been busy reshaping the future of online job applications. LinkedIn yesterday launched a Web button that lets job applicants submit their profiles on the networking service’s site to employers that interest them. Though LinkedIn is the world’s largest professional network, …

Facebook is the world’s leading “personal” social network and it’s fast approaching the 700 million user milestone. Similarly, LinkedIn rules the roost amongst “professional” networks, especially as a hiring tool and a B2B marketing weapon. Both networks have changed drastically over the last six months – Facebook had adopted a more business-friendly/ professional approach while LinkedIn is increasingly transforming to add …

It’s an open secret that Facebook has taken the world of B2C marketing by storm. Twitter and LinkedIn have gained popularity as valuable B2C marketing tools as well. However, social media critics often point out that Facebook, Twitter and LinkedIn are effective mediums for B2C marketing. I’ve always rubbished those claims and my theory is supported by the recently launched …

LinkedIn Tuesday announced a major milestone: 100 million users are now on the professional networking site. While it’s still no match for Facebook’s 700 million community, it’s no mean achievement considering the fact that LinkedIn is more a professional network rather than a pure social network. More than half of LinkedIn professionals – 56 million come from outside the United …

Facebook and LinkedIn have completely transformed in the last year or so. Though the former is the undisputed king of all social networks, it has launched several features worthy of a high end professional network. Similarly, though the latter operated as a pure professional network earlier, it has been ringing in the changes to improve its social quotient. It’s an …

Lead Generation is a vital aspect for establishing and expanding any business, more so for Small to Mid-sizse Businesses (SMBs) as they have budget constraints on advertising, marketing and new business development. It’s a chicken-egg situation for small businesses – if they don’t generate quality leads, it hampers the business. If those leads materialize, they not only help boost your …

It’s fair to say that social media has changed the business landscape for good. Having a social media presence for a business is increasingly becoming the norm, rather than being an exception. Social web has well and truly arrived and it’s not just the large scale enterprises, SMEs are hopping on to the social media bandwagon to connect with their …

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

Twitter is ringing in the changes big time these days. First, it opted to cash-in on the popularity of FIFA 2010 World Cup by creating a dedicated Twitter site for the sporting extravaganza. Next, it started tweaking its system in order to improve the overall stability and reduce downtimes. And in its latest move, Twitter is improving the Friends functionality …

LinkedIn is often the forgotten about social network. A lot of people aren’t really sure what to use LinkedIn for, but there are plenty of qualities you should love about the service. Here are five reasons you should think about creating a LinkedIn profile:

LinkedIn, one of the world’s largest business networking sites has released an application ‘LinkedIn for Blackberry’ for RIM’s Blackberry phones that will allow users to stay connected to their professional network while on the move. There’s no doubt whatsoever Blackberry is the leading worldwide business smartphone today, so Blackberry smart phones and LinkedIn are a natural fit as both are …