The growing popularity and phenomenal success of social media has opened up a new stream of profession – Social Media Experts. While Social Media Experts have existed all along the history of mankind, their presence in the pre-Facebook and pre-Twitter era was rather subdued. So, how do you become a Social Media Expert? How much do you need to do …

Twitter is a great source of free traffic for any business. It is gradually emerging as the preferred medium of online marketing and communication. Therefore, for a business to widen its reach, it is crucial to have a large number of people following you. If you have more Twitter followers than your competitors, it provides a decisive advantage to your …

What’s in a name? – William Shakespeare A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is …

I’m often questioned about tips on how to write perfect tweets which can help your business grow on twitter. Getting people to follow you on twitter is only as good as winning half the battle and the other half needs to be won by getting people to read your tweets with interest and keep on reading them as part of …

It’s bound to happen at one point or another. You’ll write something that you consider brilliant in your niche. You’ll hurry to post it so you can bask in all the great comments you’re bound to receive. You submit your post and wait. When comments start to roll in, you get that horrible sinking feeling in your stomach as you …

I’m a bit of a grammar snob. Allow me to explain. I spent six years in the newspaper industry, and my entire college career — both undergraduate and graduate — has centered on having a strong command of the English language. We are living in a world right now where the ability to communicate clearly and efficiently has never been …

Online video marketing has exploded, with companies large and small using it to cultivate business. From aspiring artists and politicians to authors and tax consultants, anyone interested in revving up their website traffic can easily and affordably make video marketing magic. If you haven’t used this strategy to promote your products or services, now is the time to get started. …

We all want to get retweeted. It’s one of the most effective ways to spread your influence and reach. Unfortunately, we have very little control over when and how often we get retweeted. But there are some reasons why you might get retweeted that will give you a better understanding of how to make it happen more often.

Effective tweets have characteristics that are easy to spot. You’re going to want to take advantage of that and utilize some of the practices that make for popular tweeting if you want to become a reliable tweeter that people can turn to. Here are some Twitter traits that make for effective tweets:

It may not seem like it sometimes, but there are rules to Twitter. They’re largely unwritten, but most people who take Twitter seriously subscribe to them. If you are starting to get unfollowed and don’t know why, chances are you’re committing a Twitter infraction. There are a lot of reasons why you might get unfollowed on Twitter, but here are …

Does your blog or website possess the characteristics of a “sleeping giant”? Meaning you’ve poured your all into making it media rich, chocked it full of killer content, and still … you’re just not seeing sufficient signs of a vibrant community? Well, one way you might arouse the ogre in your cyberspace is by programming more interactivity. Create more ways …

Although social media is an important way of connecting with your customers, never underestimate the power of utility. Providing a useful service is what will permanently establish your brand among your consumer base. Today, the easiest and least expensive way to deliver instant service to your clients is through iPhone applications, or apps for short. If you’re not familiar, an …

Really Simple Syndication (or RSS) is a method of news distribution that circumvents the whole problem of spam and email viruses. Vendors and blogs use it to alert users to new content. Email, of course, has its place on the Internet and would never be replaced by RSS. But for certain types of content, RSS is a superior communication medium. …