With all due respect to Google, its social media efforts till date (apart from Google+) have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. The online search giant witnessed a turnaround in its social media fortunes with the launch of Google+ and it now wants to step up the ante in …

While Facebook continued to rule the roost in the social media world into Year 2011, the world’s leading location-based service Foursquare held it’s own by witnessing a 3,400 percent growth and signing up its 6 millionth user last week. 382 million check-ins a year is surely impressive. I’ve always been an avid fan of location-based services and I strongly believe …

Most of us are very familiar with and have been using Twitter as a means to connect in our respective online social networks. This application allows us to broaden our network of friends online and update our contacts with what is happening in our lives through our status updates. However, it can only give as much; we have to type …

Location-based services are all the rage these days. Foursquare and Gowalla are growing exponentially in popularity and subscriber base with every passing day. While many critics were quick to write them off as “a waste of time”, location-based services such as Foursquare offer an untapped opportunity for businesses.

Location sensitive apps are the latest buzz amongst social networks. Twitter is the latest social network to join the location-based-apps bandwagon by announcing its “Twitter Places” tool. The new service is aimed at making your tweets location aware. When you tweet with the new ‘Twitter Places’ feature activated, these tweets will show the location from where they have originated. Will …

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks to an altogether new level. …