In bad times good campanies stand out. Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good at Facebook. The goal is to be good at business because of Facebook”. To best use Facebook in your business, …

Yup! I’ve been thinking of blogging about the movie on Mark Zuckerberg and his journey to the first 1000,000 friends, ever since I saw the movie. A “MUST” watch cult movie, for sure! However, I was not so impressed by the Hollywood allegory and dramatization. I liked the warm, fuzzy promo film about Steve Case’ AOL – “You got mail” a …

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to stay away from throwing in my expert opinion on whether it’s a Gmail killer or not and rather focus on …

Over the last few months, Facebook has been striving hard to ring in more business-friendly changes. Less than a week ago, it launched another game changer feature called “Facebook Deals” which can help your business by encouraging Facebook users to check-in at your location. As is the case with any new feature, most businesses are asking what’s the big deal …

In the past, I’ve written interesting pieces about how Twitter is revolutionizing the PR world and how a business can get the best of both worlds from social media & PR. Press Releases play a vital role in the public relations regime in any business. If you sign up a new customer or enter a new partnership alliance, why not …

There are several hundred similar posts on the internet which tells how to market your business on Facebook, so why do we need another one? Well, for a start, many of these posts are random ramblings without any concrete action plan of how to go about using Facebook for your business. Secondly, a large majority of these given an impression …

Here’s the rebroadcast of stream of the event: facebookinnovations on livestream.com. Broadcast Live Free

Facebook rolled out a number of cool features on Wednesday, aimed at giving users more control and the ability to share information with small groups of people. So, how do these changes impact your business? Will these help boost your business’ prospects on Facebook or will they serve as a dampener? I’ve been flooded with questions like these in the …

Most businesses in UK favor Twitter over Facebook to interact with their customers, a new survey from Virgin Media Business has revealed. While this particular survey was restricted to UK only, Twitter rules over Facebook in a large number of business markets worldwide.

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

The devastating earthquake in Haiti and Japan, and the BP oil spill had something in common. While the first two were natural disasters, the latter a human error – these grueling incidents showed us the importance of social media as the modern-age tool for managing crisis and emergency response. While a lot has been said about how social media is …

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now viewable to one and all – it’s already ranked as the most popular online activity in less than half a …

Bill Cosby has every reason to show the middle finger to Twitter, after all the micro-blogging site has declared him dead, not once or twice – but at least four times in the last couple of years. Welcome to the new age of social media where people die online on Twitter and Facebook rather than in hospitals and accidents. To …

Facebook’s privacy horror stories don’t seem to be coming to an end any time soon. In fact, it’s just went from bad to worse yesterday when a security consultant named Rob Bowes released a file containing a list of more than 170 million Facebook users and the Web address of their profile page on a file-sharing site named ‘Pirate Bay’. …

This morning Facebook’s founder, Mark Zuckerberg, officially announced Facebook has crossed the half-a-billion milestone. While this is already interesting for a social networking website started barely 6 years ago, Zuckerberg also introduced “Facebook Stories”. See the video bleow: