Facebook on Wednesday filed for its Initial Public Offering with the intention to raise around $5 billion. This is expected to increase due to great demand for a piece of the social networking giant. This IPO is considered the largest out of Silicon Valley, topping Google’s $2 billion IPO in 2004. Here’s a prior infographic I find interesting: Source: Accounting …

In year 2011, Facebook further solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? The infographic below helps us answer that intriguing question. Source: Online Schools

In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes, the world’s leading social network did most things right to please the business fraternity. Though Facebook Pages were well received …

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because Facebook did most things right while others got it wrong? Well, I strongly believe that Facebook’s biggest strength is its’ …

Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change – the world’s leading social network is now listing sponsored stories in their recently introduced News Ticker. While it may be a blessing in disguise for advertisers, Facebook users have every reason to be worried if this be the first …

While it’s true that a social network is all about collaboration and sharing, it still needs to comply with the golden rule that states excess of anything is bad. Till date, Facebook has served as a modern age example of how to get sharing right in a social network – just the right amount of information, presented in an easy …

There’s no doubt that Google+ started on the right note – it came, saw and conquered the hearts of people all over the world. It had the wow factor and it hit other social media networks where it hurts the most. And then Facebook hit back in style, launching one innovative feature after the other. Google+ responded back by opening …

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, …

Critics and analysts often love to pit one social media network against the other – be it Facebook vs. Twitter, Facebook vs. Google+, Twitter vs. Google+ or Facebook vs. LinkedIn – we’ve seen nearly all permutations of comparisons over the last couple of years. In fact, the comparisons and the so-called battle between Facebook and LinkedIn has been a well-documented …

First things first, I’m no Facebook worshipper. In fact, I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising and customer service. And I’ve to admit that I’ve liked whatever I’ve seen of Google+ so far as …

It’s been a dream couple of months for social media enthusiasts like me. Google+ came, saw and conquered the hearts of people all over the world. Just as people were beginning to write Facebook off, the world’s largest social network struck back and in some style, counter punching Google+ with one killer blow after the other.

There’s no doubt that Facebook is the undisputed leader in social media advertising. No other network – be it Google+, Twitter, YouTube or LinkedIn can match Facebook’s social media advertising might. Ever since Facebook unveiled its advertising feature, advertisers and businesses have lined up in huge numbers to reach out to the 700 million strong Facebook community. Back in April, …

Earlier this month, Facebook launched the ‘Subscribe’ button that lets users view other people’s feeds. The idea is to allow users to follow people within their stream even if they are not friend, pretty much like the concept of Google+ Circles. Twitter uses the same concept where you can follow someone and there’s no compulsion on others to follow you …

There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List. The underlying principle is simple – the one size …

Gone are the days when people questioned if a social network such as Facebook could make money. In fact, I wasn’t surprised when Facebook was valued at $50 Billion. A recent Reuters report suggests that Social network Facebook managed to double its revenue in the first half of 2011 to $1.6 billion. Many critics had questioned whether Facebook would be able to …