Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the best, in the world – is it great products, brand affinity, a lethal marketing team or a combination of those …

A lot of folks are considering or do consider themselves social media experts because they do manage various social media channels for themselves or for others. There’s a difference between being a social media expert and being a social media manager. A social media manager does a lot during the course of a day. If you are an individual or …

If you’re in business in any capacity, you understand the importance of targeting your market and customer. By knowing your customer’s demographic, psychographic, and geographic traits, as well as their age, values, and buying patterns, you make the most effective use of your marketing dollar. But how or where do you get that information? To gain insider information about your …

There’s no denying that social media is changing businesses for good. It has opened up new avenues of marketing, sales and customer service which have never been imagined earlier. Many businesses have adopted Customer Relationship Management (CRM) as the preferred means to get closer to customers. Social Media has also played a key role in popularizing CRM with innovative apps …

Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential works only for big guns and large corporations. However, the truth is that Twitter marketing is just as effective for …

As a business, getting a large number of targeted audience to “follow you” on Twitter is only half the battle won. There’s an equally important other half to it as well – turning your tweeting buddies into paying customers. It’s a much better proposition for a business to have 100 followers and have a follower to customer churn ratio of …

The growth of a business is as good as its customer relations. A happy and satisfied customer is an ominous sign for any business. Social Media is a fantastic tool to develop healthy customer relations. Many online marketers believe that social media can be beneficial only from an advertising or marketing perspective. However, the truth is that the growth of …