Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the best, in the world – is it great products, brand affinity, a lethal marketing team or a combination of those …

With the new iPad made available to the public for purchase in most markets on Friday, one could only imagine the possibilities it facilitates to creators and consumers. The versatility of this all-in-one device has inspired the info graphic below:   Source: NextWorth

There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a special event to “reinvent the …

It’s been an eventful last couple of weeks for the technology sector. First, Google surprised everybody by gobbling up Motorola. Then, HP made a couple of dramatic announcements to leave the PC business and scrap all its smartphones and tablets. And the big daddy of all tech news came in yesterday when Apple CEO Steve Jobs announced that he’s stepping …

Apple Inc. is known for keeping the U.S. Patent Office busy. Apple lovers eager to get ahead of the latest Apple rumor, and there are many, regularly scan Apple’s patent applications to catch a glimpse of the future in all things Apple. The Cupertino, California-based computer giant just filed an application with the US Patent & Trademark Office showing innovative …

Apple Inc. is on a concerted mission to protect its patented intellectual property, brand loyalty and smartphone market share at all costs, with its sights set clearly on Google’s Android platform. The Cupertino, California-based computer and consumer electronics giant began its attack with a flanking strategy, by filing patent infringement lawsuits against makers of Android-based devices, rather than going after …

Get ready to rumble! You may have heard the ear-splitting plaintive wail bursting from the Mountain View, California Googleplex on Wednesday. Apple is launching an all-out litigation offensive against makers of Android devices for allegedly swiping the patented designs of its popular iPhone. And on a second front, Apple is teaming up with Google rivals Microsoft, Oracle and others to …

With the rumor of the iPhone 5 still swirling in the tech and mobile communities, you would wonder what’s next. Apple has been very tightlipped about the next generation iPhone but various reports have been suggesting leaked features from manufacturing partners and competition analysis. Below is a very interesting roundup of what may be on the next generation iPhone and …

The New Year couldn’t have started off on a better note for Apple loyalists and Twitter lovers such as me who’ve for long craved about getting a quality Twitter client on the Mac platform. As they say, better late than never – the much improved Twitter for Mac has finally arrived on the newly launched Mac App Store. Being an …

According to a press release this morning, Apple Inc. announced it sold its 3 millionth iPad yesterday, 8o days after the innovative product was first released in the US. This has more than doubled its first two-month performance in the US alone. It also announced, “Developers have created over 11,000 exciting new apps for iPad that take advantage of its …

As a staunch Apple loyalist, I’m proud to say that there’s no other company in the world which is equally good at innovation and marketing alike. Be it Google, Microsoft or any other technology giant, they all need to learn a marketing lesson or two from Apple. Creating a bestseller product is only half the battle won. The other and …

The moment I saw Steve Jobs unveil the new iPhone 4 at WWDC on June 7th, my eyes lit up in anticipation of what to expect from it as an online marketer. Thankfully, I can say that the new iPhone 4 is an online marketer’s dream come true courtesy of its superb video recording functionality. No Flash, No Worries I …

Last week at its I/O Conference, Google made an announcement about one of its most ambitious and innovative products – Google TV. The company says that the driving force behind this product is that the current television lacks the capability to connect the viewer to the web. Therefore, it seems appropriate that Google chose the tag line TV meets web, …

Apple and Google have never been known as the best of friends. However, in the last few months, the two technology heavyweights have faced-off against each other in numerous battles. There’s no doubt that both these companies are engaged in a titanic rivalry which spans multiple issues, domains and technologies. It would be foolish to pick a winner in this …

Apple’s preview of iPhone OS 4.0 was expected to be all about how the future iPhone will allow users to multi-task and do many things at the same time. However, the iPhone OS 4.0 is not just another multi-tasking mobile operating system and it offers great business capabilities targeted at enterprise users and IT departments. From what I’ve seen of …