There are marketing campaigns and there are marketing campaigns that play with your head for a long time. As I mentioned in my last post, I expect 2012 to be a defining year for digital marketing. I also mentioned that video will continue to be a digital marketer’s best friend. The Holiday season is often a busy period for marketers …

There’s no doubt that Facebook is the undisputed leader in social media advertising. No other network – be it Google+, Twitter, YouTube or LinkedIn can match Facebook’s social media advertising might. Ever since Facebook unveiled its advertising feature, advertisers and businesses have lined up in huge numbers to reach out to the 700 million strong Facebook community. Back in April, …

Advertisers and marketers, jittery since the Great Recession, are now more optimistic than ever before about hiking their ad spending. According study conducted by Advertiser Perceptions, advertising spending is poised to exceed even the pre-recession freewheeling spending boom of 2007. For the first time in four-years, major brands have adopted a cheery economic outlook, and plan to increase spending on …

Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds? What is social marketing to an advertising agency? How can an advertising agency leverage the best of social media while …

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The world’s leading social network served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year. To put things in perspective, Facebook accounted for 31% of all display ad …

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook ads. According to figures from …

How do you decide where to spend your ad budget? I’d say choose the platform with the highest enchantment for your products. Find out the great stuff Yahoo! has to offer. Google dominates the search engine market, but Yahoo! is a major player with a lot more enchantment. In my opinion, time to reallocate some of your advertising budget to …

I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There are others who believe social media and online advertising are mutually exclusive and businesses are better off picking one or …

When it comes to advertising, it doesn’t get any bigger and better than the Super Bowl. The Packers vs. Steelers contest was undoubtedly the most keenly anticipated sporting extravaganza of recent times, with the former emerging as Super Bowl XLV winners. With advertising rates topping about $3 million for every 30-second commercial, it has undoubtedly emerged as the most-sought advertiser’s choice.

Year 2010 was a monumental year for Facebook as it made great inroads into the business user community. And surely, the world’s leading social network couldn’t have asked for a better start to 2011 as one of the biggest names in the publishing industry, Washington Post announced its decisions to launch SocialCode, a subsidiary that will help brands build and …

Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to close shop, due to major changes in the PR “landscape,” caused by the emergence of social media. Though Mat Wilcox, the founder of Wilcox Group says that it’s a conscious decision and there’s no crisis situation, the announcement has set the alarm bells …

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I personally believe that billboards, print …