Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama couldn’t resist the temptation of pinteresting. However, on the other hand, Pinterest has also been in the news for all the wrong reasons – spammers making merry out of it without the fear of being caught. None the …

Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more …

The brand and branding remain dear subjects to most businesses and entrepreneurs but they have continuously been misconstrued and implemented. This video helps you understand what a brand is and how to start branding fast. Firstly, What is branding? Branding gives every business the opportunity to really stand out by demonstrating its core values and expertise and offering it to others …

Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better …

What makes social media so compelling and attractive for selling? It is a myth or just media hype? How should you sell on social media? Will aggressive selling work on social networks? These are some of the questions I’m often asked by marketers who are wary of how to sell online using social media. There’s no rocket science involved in …

Finding a happy middle ground when using Twitter can be tricky for any business. After all, there is a pretty thin line between success and failure when it comes to business in microblogging. It’s important to recognize that, through careful scrutiny, Twitter can teach very important business lessons. Thinking should always be your first step

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

What is your biggest blogging frustration? Let your voice be heard and be part of the Smedio Readers’ Voice survey and you could be selected for a complimentary mentorship and coaching sessions with Smedio founder and bestselling author, Douglas Idugboe, on how to overcome your blogging frustrations and help you reach your blogging goals.

With the new iPad made available to the public for purchase in most markets on Friday, one could only imagine the possibilities it facilitates to creators and consumers. The versatility of this all-in-one device has inspired the info graphic below:   Source: NextWorth

For a long time, Nintendo’s Legend of Zelda, and Tetris for Gameboy were the only games I’d beaten. (You ride a rocket ship when you beat Tetris!) Gaming is such a natural extension of the iPhone, I’ve acquired quite a few and find myself playing Angry Birds, Bejeweled, TypeWar and others. My most recent buy is “Whack-A-Politician,” developed by a …

Last month, I wrote about various ways in which you can use Pinterest for your business. Since then, I’ve been flooded with requests to provide more insights into how businesses can use Pinterest specifically for Public Relations. If you don’t know what Pinterest is all about, I’d highly recommend that you read my earlier post first. In this post, I …

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline …

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, …

The evolution of social media demands the repetitional implications of its implementation on and offline. The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand. If your brand is soiled and you’re are looking to give it a facelift, or you’re are looking at boosting your online reputation, here are three …

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …