In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes, the world’s leading social network did most things right to please the business fraternity. Though Facebook Pages were well received …

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

As an avid Twitter user, I’ve never been averse to trying out third-party apps to improve my overall user experience. I’ve a habit of scheduling tweets and I strongly believe that’s one of the best ways to follow a well-defined tweeting schedule. It keeps my followers interested and ensures that there are no let-ups in my tweeting frequency. While there …

With all due respect to Google, its social media efforts till date (apart from Google+) have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. The online search giant witnessed a turnaround in its social media fortunes with the launch of Google+ and it now wants to step up the ante in …

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made me realize that to change is difficult, but not to change can be fatal. None the less, the world’s leading …

People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising …

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because Facebook did most things right while others got it wrong? Well, I strongly believe that Facebook’s biggest strength is its’ …

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook as the world’s leading social network. It’s no surprise that other social networks such as Google+ are leveraging the concept …

As a kid, I always learnt – If you fail once and then again, don’t give up and try again! Each year hundreds of new social networks are launched. Some try to be a Facebook clone and then end up realizing that it wasn’t a good plan in the first place. Others such as Unthink dare to challenge Facebook and …

Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change – the world’s leading social network is now listing sponsored stories in their recently introduced News Ticker. While it may be a blessing in disguise for advertisers, Facebook users have every reason to be worried if this be the first …

While it’s true that a social network is all about collaboration and sharing, it still needs to comply with the golden rule that states excess of anything is bad. Till date, Facebook has served as a modern age example of how to get sharing right in a social network – just the right amount of information, presented in an easy …

Though they may be arch rivals in the online search segment, there’s a common line between Google and Microsoft when it comes to social media. Till 2011, the social media endeavors of both these companies left a lot to be desired. Google failed miserably with Google Buzz and Google Wave while Microsoft couldn’t get any sort of social media strategy …

There’s no doubt that Google+ started on the right note – it came, saw and conquered the hearts of people all over the world. It had the wow factor and it hit other social media networks where it hurts the most. And then Facebook hit back in style, launching one innovative feature after the other. Google+ responded back by opening …

I’ve to admit that I’ve been focused mainly on Facebook and Google+ off-late. For me, it’s a fascinating proposition that Google and Facebook have locked horns in an intense battle of supremacy in the social media world. None the less, while the whole world has been keenly observing each move made by Facebook and Google+, other social networks have gone …

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, …