Last year, I exhaustively wrote about several aspects of Google+ including how you can leverage Google+ Hangouts for your business as well as make the most of the lethal combo of Google+ and Google Apps. While Google+ Hangouts proved to be effective, there was one major drawback – it wasn’t directly possible to stream hangouts live on air. Though several …

In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new economy, we now call the Attention Economy, where time is the currency, how do you get your audience, prospects, and customers to pay attention to …

Recently, I’ve come across several people who’ve abandoned Twitter off-late because they feel its losing mass appeal. There are no major changes, no enhancements and Twitter lacks an efficient PR regime unlike Facebook and Google+. However, I don’t think that makes Twitter a 2nd fiddle to any other social network. What do I admit is that Twitter needs to get …

Some say marketing is an art. Others claim it’s a well-defined science which follows convention and logic. I believe it’s a combination of both and it all depends on how/ where you apply it. As a veteran marketer, I come across thousands of marketing campaigns every day. While some seem to be run of the mill stuff, there are others …

Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the best, in the world – is it great products, brand affinity, a lethal marketing team or a combination of those …

In today’s digital age, a website is a business’ public face. It’s how most existing and new customers get to know about your business and often serves as the ground for first impressions are often last impressions. If your business doesn’t have a website conversion ratio to impact the bottom-line, you’re obviously missing out on a huge opportunity. Having an …

The Savvy Marketer’s advantage over her competition is not just in the ability to generate leads but the ability to analyze and optimize the leads lifecycle. A marketer’s ability to optimize her leads lifecycle is based on using metrics to understand and make best use of customer engagement from the point of inquiry to the point of becoming a customer …

Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a challenging task. Hence, you must device creative ways to get eyeballs to your content. I’ve often come across several websites …

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing for humans in more ways than one. To that effect, I always wonder where the Internet is heading in the …

Every online business owner knows what it takes to run a successful business: not only popularity but increased revenue through high-quality traffic and conversions powered by optimum customer service. Optimizing the customer’s experience of your website is critical to the survival of any website owner’s business. If your business website is generating low income due to declining traffic, perform routine …

Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama couldn’t resist the temptation of pinteresting. However, on the other hand, Pinterest has also been in the news for all the wrong reasons – spammers making merry out of it without the fear of being caught. None the …

Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more …

The brand and branding remain dear subjects to most businesses and entrepreneurs but they have continuously been misconstrued and implemented. This video helps you understand what a brand is and how to start branding fast. Firstly, What is branding? Branding gives every business the opportunity to really stand out by demonstrating its core values and expertise and offering it to others …

Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better …

What makes social media so compelling and attractive for selling? It is a myth or just media hype? How should you sell on social media? Will aggressive selling work on social networks? These are some of the questions I’m often asked by marketers who are wary of how to sell online using social media. There’s no rocket science involved in …