Given the success of smedio, I’m often asked on my take on what makes a blog successful. I’ve always believed that there’s no secret mantra to making a blog successful, you just need to understand the basics and religiously follow them. In my opinion, it’s equally important to understand the DO’s and the DONT’s that can make or break your …

In the last few months, I’ve written exhaustively about how you can use an optimal mix of traditional and digital marketing for your business. I started off by explaining the basics including what is digital marketing and then covered other topics such as how to use email and social media as digital marketing tools. I also offered tips on how …

A blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously. Social Media Whether it’s Facebook, Twitter or Pinterest, social media, in general, is any …

There’s no doubt that digital marketing is here to stay. If 2011 and the first part of 2012 were revolutionary years for the digital marketing industry, I expect the remaining part of this year to be even better. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no …

Some say blogging is an art. Others claim it’s a science with a well-defined formula for success. I believe it’s a matter of individual perception. I’ve come across several bloggers who’ve started off on the right note but lost their way due to some colossal mistake or the other. While starting off strong is half the battle won, the other …

There’s no doubt that Pinterest is currently the toast of the town in the world of social media. In the last couple of months, I’ve covered various facets of Pinterest in detail including how to use it for PR, marketing and in general, how it’s a handy tool for any business. Last week, Digital Marketer published an interesting article – …

It’s expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While there’s no doubt that social media is gaining mainstream traction in our personal lives as well …

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now …

Last November, I wrote a post on Microsoft’s grand plan to launch socl – a social search platform. Back then, it was believed that socl would be a unique social network that would carve out its own space despite the intimidating presence of Facebook and Twitter. Since then, there was no news on when and if socl would ever launched. …

The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing. Therefore, the role of marketing experts has changed significantly over the years. In this post, I talk about the 7 types of marketing experts that you are …

As Facebook goes public, who owned the social networking giant before IPO? To help you understand and dissect Facebook before IPO, here’s an interesting infographic from Kissmetrics to help you gain deeper insight into the transfer of shares and many other figures surrounding their recent performance as the social networking king.

In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your …

Once upon a time, Yahoo was my favorite company – great leadership, oozing investor confidence and innovative products built on cutting-edge technology. However, over the years, Yahoo’s fortunes have dwindled and the company is no longer reminiscent of its golden days. To make matters worse, Yahoo hasn’t been able to find an able leader who can turn its fortunes around. …

There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social media. Their growth points to …

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …