31st May came and it passed rather uneventfully. Amidst all the hype to protest against Facebook’s recent privacy flaws, the ‘May 31st Quit Facebook Day’ campaign fell flat on its feet. The campaign was run on www.quitfacebookday.com and nearly, 35,000 users have left the social networking site as part of this campaign. Considering that Facebook has a subscriber base of …

I often come across Twitter users who face the eternal dilemma of what to tweet and what not to tweet. Tweets should be interesting and appealing. A good tweet attracts a large number of users and I regard it as a rich tweet. A boring and lackluster tweet is of no use and serves little purpose and I call them …

Last week at its I/O Conference, Google made an announcement about one of its most ambitious and innovative products – Google TV. The company says that the driving force behind this product is that the current television lacks the capability to connect the viewer to the web. Therefore, it seems appropriate that Google chose the tag line TV meets web, …

Apple and Google have never been known as the best of friends. However, in the last few months, the two technology heavyweights have faced-off against each other in numerous battles. There’s no doubt that both these companies are engaged in a titanic rivalry which spans multiple issues, domains and technologies. It would be foolish to pick a winner in this …

Facebook has been undergoing a privacy revolution of sorts in the last couple of years. Every now and then, there seems to be a storm over privacy issues which dies down only to crop-up again after a few months. So, where has Facebook gone wrong in its quest to settle the privacy issues? What do the following terms mean in …

Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are …

Can a textual messaging service all of 140 characters do any good to your brand? Of course, it can do a world of good if you choose a smart branding strategy for your business on Twitter. Your Twitter profile is a good reflection of your brand in the so called Twitterverse (Twitter Universe). So, how do you turn your Twitter …

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks to an altogether new level. …

Social networks are vulnerable to celebrity impersonation and conscious tarnishing of brands. To deal with such sensitive issues, Twitter offers a perfect solution – Verified Accounts. As the name itself suggests, these accounts are verified by Twitter and their genuine owners are confirmed. Verified accounts are easy to set up and easy to operate. It’s an absolute must for celebrities …

If you thought that Facebook is just another social network just to connect with friends, play games and/ or kill time – you are wrong. It’s a fantastic tool to grow your business online. No matter what the size of your business is, a Facebook page can boost your online presence and provide a great platform for growth. In fact, …

What can you achieve with just 140 characters in your tweets? The answer depends on how effectively you use your words while tweeting. Even a short and simple tweet written effectively has the makings of a bestseller on Twitter while a mediocre tweet is likely to be given a pass by most Twitter users. Many people ask me how they …

Who could have ever imagined that a 140-character micro-blogging service would rule the social media world one day? Unlike other social networking sites, Twitter creates an instant buzz with users. The popularity of Twitter continues to surpass all expectations and millions of users continue to sign-up with every passing day. It’s fair to say that the world is undergoing through …

The growing popularity and phenomenal success of social media has opened up a new stream of profession – Social Media Experts. While Social Media Experts have existed all along the history of mankind, their presence in the pre-Facebook and pre-Twitter era was rather subdued. So, how do you become a Social Media Expert? How much do you need to do …

Facebook’s has undergone a phenomenal transition in the last couple of years. It started off as a college photo sharing site a couple of years ago and is now emerging as a leading online marketing powerhouse. There is no doubt that Facebook is quickly moving up the ladder amongst all online advertising techniques. Most people get frustrated if they see …

Being an early adopter of Twitter, I realized it quickly that it offers immense potential for effective viral marketing virtually free of cost. The essence of viral marketing is to spread the word fast to a large number of people and no other social network (be it Facebook, Myspace or any other) can match Twitter’s speed and effectiveness in getting …