Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more …

The brand and branding remain dear subjects to most businesses and entrepreneurs but they have continuously been misconstrued and implemented. This video helps you understand what a brand is and how to start branding fast. Firstly, What is branding? Branding gives every business the opportunity to really stand out by demonstrating its core values and expertise and offering it to others …

Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better …

What makes social media so compelling and attractive for selling? It is a myth or just media hype? How should you sell on social media? Will aggressive selling work on social networks? These are some of the questions I’m often asked by marketers who are wary of how to sell online using social media. There’s no rocket science involved in …

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

What is your biggest blogging frustration? Let your voice be heard and be part of the Smedio Readers’ Voice survey and you could be selected for a complimentary mentorship and coaching sessions with Smedio founder and bestselling author, Douglas Idugboe, on how to overcome your blogging frustrations and help you reach your blogging goals.

With the new iPad made available to the public for purchase in most markets on Friday, one could only imagine the possibilities it facilitates to creators and consumers. The versatility of this all-in-one device has inspired the info graphic below:   Source: NextWorth

Last month, I wrote about various ways in which you can use Pinterest for your business. Since then, I’ve been flooded with requests to provide more insights into how businesses can use Pinterest specifically for Public Relations. If you don’t know what Pinterest is all about, I’d highly recommend that you read my earlier post first. In this post, I …

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline …

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, …

The evolution of social media demands the repetitional implications of its implementation on and offline. The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand. If your brand is soiled and you’re are looking to give it a facelift, or you’re are looking at boosting your online reputation, here are three …

Some say Blogging is an art while others claim it’s a science with well-defined logic. I personally believe writing blog posts that Search Engines like is a mix of both – your blog needs to be creative, but at the same time, it needs to adhere to SEO and SMM guidelines. Blogs are one of the oldest forms of social …

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

The one thing, that each of us can’t get enough of for our blogposts is simple: tweets, likes and other shares of our blogposts. A lot of it comes down to us providing great content for our readers. The better your articles, the more shares you get, it’s very straight forward. Yet, at the same time, there are some smaller …

The thing which I love most about social media is that it keeps producing one game changer after the other. If you have been following social media circles off-late, there’s a good chance that you’ve heard about Pinterest. In fact, Pinterest is not a recently launched social network; it has been around for about two years but its bagged limelight …