Content marketing: In the marketing world, Content is King and marketers are the kingmakers. It’s fair to say that social media has changed the content marketing landscape for good. Social media sites such as Facebook and Twitter have further empowered the kingmakers to take content marketing to new heights. From a business perspective, content marketing is all about keeping your …

In the past, the American Express OPEN Forum has done a wonderful job to provide a “big break to small business owners”. With expert insights from leading influencers, including Guy Kawasaki and Pete Cashmore of Mashable, actionable advice, and a platform to make valuable business connections, OPEN Forum has carved out a unique niche for itself amongst small business owners. …

A social media profile represents a business’ online identity. Therefore, it’s crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won. The other and perhaps equally important …

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The world’s leading social network served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year. To put things in perspective, Facebook accounted for 31% of all display ad …

Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the Empire Avenue bandwagon.

Facebook Deals is still in its early days yet. However, I have no doubt that Facebook Deals is the perfect shot in the arm for the stagnating coupon/ deal industry. Though it’s being touted as a new competitor to Groupon and LivingSocial, I don’t really think that’s the case because Facebook Deals is in a league of its own. Though …

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather than risking a Do-It-Yourself approach. …

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for social media adoption while a …

Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be no room left on the …

Twitter has grown by leaps and bounds. And the world’s leading microblogging social network is getting more business-friendlier than ever, it launched a revamped online business center a little while ago. Despite the phenomenal popularity of Twitter, certain features such as “Lists” are grossly underused, especially amongst the business user fraternity. Twitter lists feature has been around since November 2009 …

When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for businesses. Businesses have realized the value of messages limited to 140 characters and have thronged to …

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook ads. According to figures from …

Are you comfortable “friending” your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are no easy answers to these questions and a lot would depend on the kind of rapport you share with your …

Facebook is the world’s leading “personal” social network and it’s fast approaching the 700 million user milestone. Similarly, LinkedIn rules the roost amongst “professional” networks, especially as a hiring tool and a B2B marketing weapon. Both networks have changed drastically over the last six months – Facebook had adopted a more business-friendly/ professional approach while LinkedIn is increasingly transforming to add …