If the political upheaval in Egypt has taught us one thing, it’s that social media now has incredible power to influence. But is that power becoming too dangerous? History has shown us that giving too much power to a single voice can be VERY dangerous. One need only look to Hitler, Moa Zedong, Idi Amin, and a host of other …

Social media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral and how much these viral messages can impact world affairs. Social media has given the common citizen a louder voice …

One of the frustrations with social media platforms is that each focuses on filling one or two particular needs in the marketplace, requiring users to set up accounts or pages on multiple sites. This creates inefficiencies for the busy executive or entrepreneur, so it was only a matter of time before one site set out to incorporate them all into …

Why do you exist? Why does your business exist? Have you ever thought about this? You should. Whether you’re a purveyor of food products or a purveyor of words, you present a brand. And through targeted marketing campaigns, you strive for brand awareness. But have you ever thought about what draws customers or clients to you, or essentially your brand? …

As society evolves into an increasingly mobile interface, businesses must follow suit or get left behind. It seems there’s a new location-based app being incorporated into mobile devices each and every day, and with good reasons. How else are we to keep abreast of the whereabouts of friends and family in the new portable world? But with these geo-social networking …

If you’re in business in any capacity, you understand the importance of targeting your market and customer. By knowing your customer’s demographic, psychographic, and geographic traits, as well as their age, values, and buying patterns, you make the most effective use of your marketing dollar. But how or where do you get that information? To gain insider information about your …

All businesses and professionals have a stake in how they’re perceived by the public, by their business partners, and by consumers. Overlooking or minimizing the impact of good public relations is tantamount to dying a slow death. Good PR is absolutely essential for your business’s survival. But where can you find cost-effective public relations if you’re a new startup or …

No matter where you are in the world, people are people and we all have one thing in common, we want respect: Respect our time. Respect our space. Respect our talents and most of all respect our opinions.  With social media, it’s no different.  If you want to win with people then you must engage the respect factor. For all intended purposes, respect isn’t …