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7 Technologies That Rescue Marketers

byDouglas Ian
September 17, 2012
3 minute read
Technologies and Marketers
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Technology rescue marketers when used effectively. It is needed for automating and organizing the sales and marketing process. There’s only so much you can do manually within the course of a day. To stay relevant in your marketplace, you need to be seen and active in the minds of potential and active customers.

Here, I will discuss the seven essential technologies that every marketer should use. Take a closer look at them and decide which of these can be incorporated in your business.

1. CRM tools

CRM tools (Customer Relationship Management tools) help in managing the sales process. In the past, sales software used to be chunky downloaded contact management system. Now, the platform is integrated with mobile and social media, which helps in building and developing relationships at all price points.

  • If you want to build relationships via social media such as Twitter or LinkedIn, Nimble would be an ideal choice. In one of its features, it transforms comments and tweets to action items.
  • SalesForce is popular among both small and large businesses. It has some outstanding reporting tools and recently it has entered into the social universe.
  • ACT is one of the premiers in the field of CRM. If you wish to pay only once and can manage your information in the clouds or on your computer, ACT would be the best choice.

2. Marketing automation

Marketing is also a process, similar to manufacturing or sales. Raw materials get in and clients emerge. Tools, such as SalesForce, have apps or add-ins that incorporates a marketing-process-management module. While selecting a platform, you should consider the focus of your marketing: inbound or outbound.

  • HubSpot deals with inbound marketing. It attracts the potential customers towards your website and moves them to become customers.
  • Marketo handles both inbound and outbound marketing strategies.

3. E-mail marketing

Every business needs to send and receive emails from its customers and prospects. Emails allow you to send out “marketing campaigns” consisting of informal emails, special offers and newsletters to the customers.

  • AWeber is one of the email marketing platforms that is very popular among online marketers. It offers intensive customer-care and unlimited follow-up emails.
  • Constant Contact is popular among many retail and B2C businesses. It has wonderful newsletter options & numerous templates due to which the “offers” can be easily sent to the customers.
  • If you have a small business and you wish to test campaigns, MailChimp would be a good option. Its analytics and reporting make it different from the rest.

4. Analytics

Online analytics can help you recognize the effective aspects of your website.

  • Google Analytics is an information mine and available without any cost. It allows you to track the visitors of your website along with their locations.
  • If you want to test the various versions of your web-pages to find out which one gets the maximum number of clicks then go for Web Site Optimizer.
  • If you want a keyword research tool for SEO and link building, Wordtracker would be a good option.

5. Community platforms

If social media is ineffective in your business to communicate with the customers, distributors and other prospects, then community platforms can help you out.

  • You can easily create your own online community at a low cost by using Ning.
  • For WordPress users, BuddyPress is an outstanding plug-in to create private community.

6. Social Media Management

You can automate and delegate your social media platforms, such as Facebook, Twitter, and LinkedIn, by using the Social Media Management (SMM) tools.

  • HootSuite’s free version itself offers numerous and enough functionality. With the upgraded version, you can create your own team for posting to the social media accounts.
  • Buffer in one of the platforms I currently use. Their free version offers a great functionality, except if you wish to expand your use of the platform.
  • SMQueue is another upcoming platform I find very interesting. It allows for storing and sending out evergreen posts when needed.
  • MarketMeSuite is another free tool for managing Facebook and Twitter streams. MarketMeSuite has a distinct dot-system which allows the delegation and organization of tweets.
  • SocialOomph is the most famous Twitter management tool. Using this tool, you can schedule your Facebook and Twitter updates.

7. Online research

Online-survey tools help you to save your expenses on high quality market research. You can program, implement, and analyze the survey, but good results can’t be guaranteed. I suggest you hire a professional, if needed, for designing your survey.

  • Zoomerang offers ready-to-use templates for your survey.
  • SurveyMonkey offers easiest-to-use survey tools that can be used by the professionals as well as the beginners.
  • QuestionPro offers the best reporting and data-analysis tools at a low cost.

These marketing technologies would definitely help you save time and make you more money.

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Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
35 comments

  1. Any thoughts on SugarCRM as opposed to SalesForce? I’m completely new to the CRM world. Also, does Hubspot overlap any CRM duties, or vice versa, or are these two completely different concepts?

    1. SugarCRM and SalesForce are very similar. The difference is SugarCRM is open sourced. Hubspot actually works closely with Salesforce and they easily interface. Visit both sites for further info.

      1. Thank you, sir! After all of this research, I found out that my company already has a contract with leadmaster.com, and they want me to explore that option first.

  2. Douglas,
    Thanks for your great information. I use some of the tools you mention, such as Buffer and SocialOomph, but will look into some of the others to help boost and automate my marketing.
    Great stuff.
    Jerry

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