Some say blogging is an art. Others claim it’s a science with a well-defined formula for success. I believe it’s a matter of individual perception. I’ve come across several bloggers who’ve started off on the right note but lost their way due to some colossal mistake or the other. While starting off strong is half the battle won, the other half – maintaining that growth is equally vital.
In this post, I point out 7 blogging mistakes that most bloggers make that stall their growth.
1. Overdo it
It’s easy to get fascinated by the early success of your blog and overdo it hoping to cash in on the opportunity. Whether it’s posting too often or killing a user’s feed with excessive repurposing of your earlier content, you should realize that most readers don’t appreciate an overload of information. Stick to a well-defined posting schedule, make sure your posts are of moderate length and do not spam your readers with excessive content.
In my opinion, this has to be the most common reason why most bloggers mess up before they become successful. The attitude of I-know-everything is suicidal in the blogging world. As a blogger, you should respect your peers, competitors as well as your audience. Do not impose your opinion or knowledge on others – it just doesn’t work, especially if you are not an established blogger.
When you need to scale, it’s a common mistake to overlook the quality in favor of the quantity. I’ve come across several blogs which started off with stellar content but their quality dipped as they began to introduce more writers or increase the posting volume. If you compromise with your blog quality, it’s bound to hit you big time.
4. User Experience
Several blogs strive to improve the user experience based on user feedback. Those that don’t – lose out in the long term. If you’ve just started a blog, there’s always scope for improvement as far as the user experience is concerned. Use vibrant colors, attractive fonts and easy to read styles and structure that support your model. All in all, the appearance and structure of your blog should be visually appealing to one’s eyes and yet meet your blogging goal.
Blogs often lose focus and deviate from their original vision. This can often be suicidal as you’re targeting a specific audience. If the audience doesn’t find your content meaningful and relevant, they’re more likely to give your blog a skip.
As a blogger, the golden rule is to be focused on your audience. Know what you audience wants and avoid being focused on yourself. Don’t use complex jargon, rather make it a habit to use simplistic language that can be well understood by your audience.
7. Underdo it
Several bloggers are never able to find out how much content is enough. They’re not able to work out an optimal posting schedule. If the audience doesn’t get quality content on a regular basis, your blog is likely to be treated as dormant. Strike a balance and know what posting frequency works best for you and your audience.
What’s your thought on the mistakes most bloggers make that stalls their growth? Please share your views by leaving a comment.