There’s little doubt that Twitter ranks amongst the most powerful business tools in today’s modern-age web 2.0 world. Given the immense business potential of Twitter, it is easy for new businesses to be overwhelmed with the wealth of information and features available. Therefore, time management forms a critical aspect of the Twitter strategy for any business.
While being regarded as Twetoholics may sound cool for personal users, it may backfire for business users. If a business is spending too much time on Twitter and still not getting the desired results, it’s time for some serious retrospection.
1) Have clear objectives
I’ve come across several business users who fear that they are getting way too much time on Twitter while achieving too little. In a majority of cases, I discover that businesses tend to join the Twitter bandwagon without having well-defined goals of what they’d like to achieve.
A number of businesses join Twitter simply because their competitors have done so and they don’t want to be left out in the race of techno-savvy businesses. If you don’t go in with a plan, you don’t come out with results – it’s as simple as that. Once you’ve clear objectives, it’s no rocket science to determine the optimal Twitter time that you need to spend to achieve those goals.
2) Create a schedule and stick to it
The most effective time management technique on Twitter is to create a well thought-out tweeting schedule and to stick to it. Adopt a realistic outlook in determining how much time can you spend on a daily basis and then stick to that plan with no exceptions. It’s a fine line between getting burnt out and not doing enough to keep your followers interested.
I personally set aside two half hour slots (morning and evening) as my part of Tweeting schedule and it has worked well for me. My morning tweets address the audiences when they get to work and I’m able to reply to messages/ re-tweet messages during the day as part of my evening tweeting schedule.
3) Measure time spent vs. results achieved
Following a well-defined tweet plan is only half the battle won. The other and equally important half is to measure the success of your Twitter time. If you are not getting the desired results, it’s not worth the effort and you need to resort to a Plan-B.
So, how do you measure your Twitter success? While there is no clear metric to do, the following can help
* Increase in number of followers
* Increase in your business website traffic from Twitter
* Increase in opt-in leads generated from new traffic to your website
* Increase in number of direct messages
* Increase in number of Twitter profile views
Reflect on the time spent on Twitter and use your own judgment.
Be accountable to yourself and your business. If you are not getting the desired results, don’t blame it on the tool. Spend time learning the intricacies and best practices on Twitter rather than jump starting your business promotions.
It’s easy to get burnt out by the tool and make decisions based on lack of self-accountability. It’s your time, your business so how can any one else be accountable for it?
There are several tools which help you efficiently manage your Twitter time. I’m a big fan of Tweetdeck, HootSuite and Viralheat as they are all simple to use and add value to my business. Especially, Viralheat provides important analytical information that helps me take important decisions to alter my Twitter schedule as required.
Of course, these are just three of the several thousands of value-added tools available for Twitter.
What are the tips your business follows for an effective Twitter time management schedule? How much time do you spend on Twitter on a daily basis and why? Please share your experience by leaving a comment below this post.