Seven Marketing Techniques for Bloggers

by    |   11th Jun 12 1:59 am   |   43
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home3 Seven Marketing Techniques for BloggersA blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously.

Social Media

Whether it’s Facebook, Twitter or Pinterest, social media, in general, is any blogger’s best friend. A blog needs to be marketed. You can’t rest on quality content or high profile writing alone to bring in traffic. A number of blogs have grown in manifold with effective social media marketing via email, Facebook, Twitter, other social media channels, and old media.

You don’t need to look beyond our very own smedio.com for inspiration.

Search Engine Optimization

Search Engine Optimization (SEO) is a crucial factor in marketing a blog. Choosing the right keywords and having a solid SEO strategy in place are key factors which determine how much traffic your blog gets. A lot of Smedio posts get ranked on the first page in Google Search Results – that’s not by accident.

Newsletters and Press Releases

A number of blogs became successful by launching complimentary print magazines. While the technique is no longer applicable to mainstream technology blogs, I strongly believe niche blogs can connect with the audience with add-ons such as printed monthly newsletters and on-paper press releases. If your blog features in a popular print newspaper or magazine, it gets unmatched in credibility. For example, a blog being featured in the New York Times or The Financial Times is likely to get several hits from the paper’s reader base.

Personalization

In my opinion, blogs which offer a personal touch always connect better with the readers. Personalization is perhaps one of the best ways of marketing a blog to your audience. Know what they want and make sure you deliver what they need.

Branding

While the content is equally important, the branding of a blog, can often prove to be the deciding factor in determining the overall fate of your blog. I always look at theverge.com as a classical case study on how to build a brand for your blog. TheVerge was a late mover in technology blogs, it launched last year and by then Mashable and TechCrunch had established themselves as front runners. However, theVerge has carved out a niche for itself based on the quality content and the branding.

Integrity

It’s common for bloggers to adopt below the belt tactics for publicity and marketing. However, I strongly believe that every blogger should maintain his integrity and never indulge in any kind of personal attacks against individuals or organizations. Expressing your opinion is fine as long as you maintain your integrity and dignity. Your integrity works as the most efficient passive marketing tool.

Content

Content is king. Nothing markets your blog better than unique high-quality content. Period.

What’s your take on the marketing techniques for bloggers? Please share your views by leaving a comment.

Douglas Idugboe, Digital and New Media Marketing Strategist. Founder and Chief Editor of Smedio! A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who Loves Technology
  • http://felixrelationshipmarketing.com/ Juan Felix

    Hi Douglas, I agree with all of the above and would add frequency, consistency and knowing where and when to reach your audience. Plus vary the type of content. Audio, video, infographics and text. Plus share other people’s content, so you get shared too :)

    • http://smedio.com Douglas Idugboe

      Couldn’t have said it better Juan! :)

      • http://felixrelationshipmarketing.com/ Juan Felix

        Thanks!

  • http://www.toushenne.de/newsreader/erfolgreich-bloggen.html Robert

    Very good points! But…I’m somehow missing the “meet your audience personally”. Bloggers may also be entrepreneurs and therefore interested in meeting other business people at events, conferences, seminars, hangouts (ok, that would be social media again) or else, but I would not underestimate personal contacts. 

    • http://smedio.com Douglas Idugboe

      Robert, personalization and facet-to-face contact with your market constitute the ultimate touch to any marketing campaign. Social media has made that possible in a way we haven’t seen in history. One of a blogger’s top goals should be to meet her audience at least once a year through conferences and seminars. Great point Robert.

  • http://intricateknot.blogspot.com/ Intricate Knot

    Excellent post! SEO is especially something I need to work on, so I appreciate the info! I also like that content is still king. Thanks!

  • http://golfmarketingseminars.com/ AllamonlinPia Kreisman

    “Content is King!” I would say that content is important but catching first an audience is first and foremost important before the content is read. For me, the best form of marketing is thru social media. It’s simple. It’s easy and it’s accessible to everybody even to those who are not that techie. 

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