In today’s digital age, a website is a business’ public face. It’s how most existing and new customers get to know about your business and often serves as the ground for first impressions are often last impressions. If your business doesn’t have a website conversion ratio to impact the bottom-line, you’re obviously missing out on a huge opportunity. Having an online presence is no longer a luxury for a business, it’s a core necessity.
To that effect, website conversion is extremely important for any business. In this post, I highlight 7 things which you must keep in mind for website conversion.
Keep it simple. People love websites which provide a simplistic user experience. Whether it’s navigation, text or images – make a conscious effort to keep things simple. You should keep in mind that your website visitors are a mix of tech-savvy people as well as those who’re still newbies in the Internet world. Simplicity works.
Know your audience
Your customers are a key stakeholder for your website so make sure you design it keeping them in mind. If you are a business offering products and services for the teen generation, a lively and rocking website fits the bill better than a sober and dull theme. Make sure that all info that your audience needs is easily accessible.
Content is King – this holds true irrespective of the kind of business are you are in. If your website lacks content which can make an impact, it’s not likely to draw large conversion numbers. Make sure you offer unique quality content on your website – it’s one of the most understated principles of successful website conversion.
Customers only go back to sites which they like. The foremost objective of any website is to offer a pleasing customer experience. Strive hard to improve your website and build a customer experience – rewards will automatically follow.
While the end objective is to sell, you should take care that you sell the benefits or the Unique Selling Proposition (USP) of your product/service. Don’t get too pushy with text/ images to hard sell to customers – it never works. Instead, adopt a balanced approach – educate your customers on your products and services, tell them why they should opt for it and if they oblige, make sure to treat them in a professional manner.
Customers love providing feedback and they like seeing things in action. In fact, smedio.com has transformed over the years based on the feedback we’ve received from our wonderful audience. Always be prepared to take action based on customer feedback.
Know your competition – it helps. Try to understand how your competitors are using their websites to pull in more customers. Analyze what makes them successful and beware of the mistakes they make. There’s nothing like learning from your competitors’ success and failure.
What are your opinion on website conversion? Please share your tips by leaving a comment.