A blog needs to be promoted like a product. While blogging itself represents one of the most popular forms of new media, old media techniques play a key role in publicizing blogs. While it’s true that media industry has been completely transformed in the last decade, there’s no denial that print, TV and radio are evergreen publicity channels. So, should you use old-school techniques for promoting your blog? If so, how do you get publicity for your blogs from old media? Let’s find out.
The underlying concept of your blog is extremely important. If you plan to start another run-of-the-mill blog, it won’t make a difference whether you promote it using old or new media as it would be just another face in the crowd. Choosing a unique concept and or theme is crucial and will often serve as the USP for your blog’s publicity.
Pitching a blog to print and TV journalists is harder than it sounds. Make sure that you develop a unique convincing story on why your blog is the next exciting thing in the blogosphere. If you have quality content and you make the right pitch to the right contacts in old media circles, it can be mighty effective.
While a blog virtually resides on the Internet, it’s always good to establish a local community of readers and followers. If a blog becomes a household name in the local community, it stands to gain publicity through word of mouth marketing. Make sure you tap local journalists and TV stations in your area to help spread the word on your blog.
Newsletters and Press Releases
A number of blogs became successful by launching complimentary print magazines. While the technique is no longer applicable to mainstream technology blogs, I strongly believe niche blogs can connect with the audience with add-ons such as printed monthly newsletters, on-paper press releases.
So, how do these old media means bring publicity to your blog?
Credibility and Visibility
If your blog features in a popular print newspaper or magazine, it gets unmatched in credibility. For example, a blog being focused in the New York Times or The Financial Times is likely to get several hits from the paper’s reader base.
Old media can help build a positive reputation for your blog. Likewise, if you end up on the wrong end, negative reviews in print and/ or TV media can harm your blog’s prospects severely.
Do you have a blog? If so, do you use any old media techniques to get publicity for your blog? Please share your tips/ opinion by leaving a comment.